This is Part #6 of a 10 part mini-course:

While there are several types of Internet Business Models to choose from to start, I would like to share with you some important gem information on how to start and run your online business as a reseller.

Before we go any further, let us discuss whether this business is for you or not.

This type of online business is for you if:

· You do not have your own product.

· You do not have what it takes to create a product from scratch as it demands a degree of talent, skill and expertise in any field.

· You just do not want to create your own product or simply do not have the time for it!

You will do well to consider this type of online business if you match one or more of the above statements. Now are you ready to find out how you can start your own resell rights business? If yes, then that is awesome. Read on!

What Is This Business Model All About?

Generally, you sell product(s) with resell rights and keep 100% of the profit. On top of that, the products you sold have affiliate links that can create back-end profits for you thus making residual income with no effort on your part.
What Is A Reseller?

A reseller buys a product, sells it and keeps 100% of the profits to him or herself. This is in contrary to being an affiliate whereby an affiliate sells other people’s products for a commission.

What Are Resell Rights?

Resell rights allow one to resell the product and keep 100% of the profits with which without it, one is prohibited from selling the product to another person.
What Do I Need?

To start your online resell rights business, you will need to have a high-quality product with resell rights that can be customized. The product can be in the form of an E-book, software or even templates.

The first thing you should do is look for a product with resell rights to sell to your customers. When looking for one, you will want to take the following factors into consideration:

· Resell rights – the product must have resell rights in order for you to sell and keep 100% of the profits. If the product has no resell rights, you cannot use it for your reselling purpose.

· High in quality – a poor quality product will hardly make you any sale let alone back-end profits.

· Demand – are people seeking for information or solutions found in that product you are prospecting?

· Good sales letter and follow-up e-mails – if the principal’s sales letter and follow-up e-mails do not persuade you to purchase his or her product then it is palpable that the result will be poor for you too as a reseller as you will also be using the principal’s sales letter.

· Rare or uncommon – it pays to do a lot of research when starting your resell rights business. You must find out if the product is not over-saturated in the net market. If it is then your chances of selling the product are slim.

· Credibility and reputation – is the author a respected person? You can easily conduct a background check by typing his or her name in search engines and see the results.

· Back-end profits – find out how you can earn residual income without much effort on your part in the long run.

· Money-back guarantee – while I can actually omit this factor for it goes without saying most of the time, this is what you should look out for. High-quality products usually have 90-day money back guarantee. In case you discovered that the product is not for you or fail to make any sale in the first 90 days, you still have a chance to get your investment refunded.

Here are some useful advices to keep in mind from my experience:

So, Where Are The Best Places To Source For Them?

Sourcing for the latest high-quality products with resell rights means doing some home work on your part. The best places to look for are:

· One-page Websites selling the latest product – you will want to pick the latest and hot product that there is a huge demand for, preferably not too old (1-2 years old).

· Active membership web sites dealing in giving products with resell rights – there are membership web sites that provide E-books and software with resell rights on a regular basis. You would know if the membership website contains the latest hot products by checking whether the webmaster sources for them often or not.

NOTE: If you want to get the resell rights to profitable products with killer sales letters and graphics all at once. Just go here and check it out!

Setting Up Your Resell Rights Business

By now, I am going to assume that you have already picked a high-quality product with resell rights that you can customize it for back-end profits. This simply means purchasing the product yourself first. You will then work your business plan to cover your initial investment and later profit from it.

The moment you get your hands on the product, what do you do? Read it! Use it!

Remember I said that they are called products and not parcels? Sure, you do, if you have been reading up until now.

I expect that since you are having a product with resell rights, it should also come with resell materials.

Resell materials usually include:

· Web pages – Killer Sales Letter, Purchase Page, Thank You Page

· Images – your product (most important!), and miscellaneous

· Auto Responder letters – the e-mail follow ups you use for customers who opt into your follow-up mailing list.

Since most of the job of selling the product and convincing your prospects is going to be done by your sales letter, you play your role very similar to a referrer or affiliate.

Using ingenious concepts, you refer targeted prospects to your sales letter and if it is a good and persuasive sales letter, it can produce a conversion rate of 1 to 3%, hopefully more!

Marketing Your Product

With all the technical issues taken care of, your web site ready and your product available for sale, you will need to promote your web site together with the product you are selling.

Here are some effective ways you can practice for good results in your sales and back-end profits especially for this particular Internet Business Model:

· Create an Affiliate Income Opportunity – you can open an income opportunity to people who are interested in making money without having to create a product of their own through affiliate programs and directories. So long as you provide them a hefty commission of 50% to 75%, they would not mind selling on your behalf.

· You can establish a Joint Venture with E-zine Publishers as long as you provide them a chance to earn a percentage of your sales, say. 50 – 75%.

· You can comb the Internet for quality prospects. Membership web site owners and webmasters of your niche product are good targets. Send them a personal e-mail and get them to be interested in reviewing your product via the sales letter.

They will purchase your product for their own use or resell it and keep all the profits to themselves. What you are looking for is someone with great marketing power. As long as you have created a good back-end profit in the product, you will earn residual income more effectively by leveraging on other people’s marketing power.

This method is one of my favorites as most resellers actually do not bother to do the STP method – See Ten People a day.

· You can create a free report or E-book for viral marketing purposes and circulate it in your network. This is yet my other favorite. In the report or E-book, you provide free but useful information on a subject having to do with the product you are selling. Just be sure that it is not really a cloaked sales letter altogether. This will in turn, lead targeted prospects to your sales letter thus increasing your chances of making sales.

· Write articles having to do with the product you are selling. While you are not to write cloaked sales letters and submit them to article directories, giving free and beneficial information in your articles to people who are searching for it gives you credibility as you prove your worth. Again, this can result in targeted leads to your website and sales letter through your web site link in your resource box.

· Announce and promote the product in your mailing list. The bigger and higher quality your subscriber list is, the more sales you can make.

· Create a website that channels to your product’s sales letter – create web pages with content related to the product you are selling. The more relevant your web site is to your product, the more targeted your prospects are when you channel them to your sales letter through links and banner ads. This will improve your conversion rate as well.

While there are certainly more ways you can do to promote your website and drive targeted leads into your sales letter for good conversion rate of sales (let us not forget the back-end profits your product can also create!), most of these marketing plans can be followed easily with little to no cost on your part.

Be aware that the reseller business is pretty tough competition. You already win half the battle just by having the latest hot product to start with, more advantage if the product is not saturated yet.

There you have it – what you need to start your very own resell rights business!

This is Part #5 of a 10 part mini-course:

Now is the time to market to your target market.

Each Internet Business Model is different. Therefore, you don’t market each and every one of them the same way. The truth is, not all Internet Business Models depend on a good search engine listing. In fact, some of them are not designed to be listed by search engines at all!

That is simply because each Internet Business Models have different objectives and set up. That also means they require different marketing strategies and tactics to make it work.

Not knowing the different Internet Marketing approaches that are available for different Internet Business Models can be expensive. It will result in spending more time, money and effort than is necessary for promoting your Internet Business.

Here, I share with you seven main ways to generate traffic and get to your target market:

Tracking sales and visitors to your website

The purpose of the last step is to determine your conversion rate of visitors into customers. This can be easily done if your web host provides a site statistic.

A good conversion rate from a Killer Sales Letter is 1 – 3% (depending on the price of the product). In other words, for every 100 targeted prospects who visit your site, at least one of them will buy your product or pay access to your service. If the conversion rate is higher than 2%, then you are doing very, very well with your Internet Business!

On the other hand, if your sales letter’s conversion rate is less than 1%, then you will need to take quick action to make your site sell more effectively. You may have to do more compelling copy writing, change the layout of your web pages or simply get a better and more attention-grabbing headline (which is so vital that it can make or break a sale!).

Whatever you need to do, you have to increase your conversion rate from poor to excellent!

To track visitors, you can subscribe to counter services if your web-hosting doesn’t have a site statistic feature built in. To track sales, check your Credit Card Payment Processor.

You Can Still Make Money…

“What if I don’t have what it takes to create my own product? What if I can’t source for other people’s product to sell?”

“Can I still make my money from the Internet?”

I heard you and the answer is a resounding YES. You can still have a business online even if you have NO products to sell. No one should question this possibility since people are doing this everyday.

“But how do they do that?” you wonder. In the last chapter, you have found that the 10 steps have a lot to do with setting up a product-selling-orientated business. In this chapter, you will find out how people can still make their money even without selling a product.

The concept

Imagine you own your daily newspaper. How do you earn a lot of money from it? Selling them to your readers for a dollar or less each isn’t going to profit you. So how are you going to profit from selling your daily newspaper?

Selling advertisement spaces in your content? Precisely!

Congratulate yourself if you’ve guessed the answer correctly. Give yourself a knock on the head if you have not! Okay, I was joking about that one but you can’t be serious ALL the time, can you? Anyway, we’ll move on with the subject.

Quite simply, the more people read your newspaper, the more money you can charge for your advertisements.

The concept works the same for Internet Business. However, when you operate an Internet Business, you have the following advantages that you won’t have if you run a conventional business:

· You don’t have to invest a lot of money and effort into your Internet Business as opposed to conventional business.

· You don’t need to deal with the delivery of your newspapers to reach to your readers on time every day.

· Publishing a newspaper is something that is beyond the reach of any individual together with the rewards that come with successful publication.

· The risk in conventional business is simply too high compared to Internet Business.

Publish your own news letter

With the Internet as your medium to deliver to your subscribers, you can publish your own newsletter daily.

If you follow the right strategy, you don’t even have to write the content or even a SINGLE word if you wish, and your subscribers wouldn’t mind! (I’m serious!)

STEP 1 Choose a topic

Since you will be writing your own newsletter, it is best that you choose a topic that is non-time sensitive. This will give you a lot of freedom in selecting your content since you’re not going to send out the latest news such as the latest results on the American Idol (as I write this, it’s the final showdown between Bo Bice vs Carrie Underwood and by the time you read this, I guess you already know who the winner is), terrorist attacks, and the like. Examples of non-time sensitive topics are jokes, insults, recipes, short stories, horoscopes, tips, and ideas.

Another great advantage of choosing a non-time sensitive topic is that you can work ahead at a time. For example, you can start compiling the content for the first 30 days in one day.

STEP 2 Format the newsletter

Assuming you’re going to send out short stories to your subscribers, how many stories are you going to send daily? Perhaps two or three short stories a day.

More short stories (or other content) give you more spaces for advertisements but this also means that you’ll have to work harder in creating or sourcing for more content.

STEP 3 Look for your content

You need to source for content which are copyright and reprint free. Search engines and article websites are good places to start. You can also source for content from article base web sites like ezinearticles.com as long as you include the author bylines.

If you are an expert on the topic, you can choose to write. However, bear in mind that it can also consume your time and effort in a long run.

You can also receive contributions from your loyal subscribers and publish them with a mention of their help. They’ll be happy to help you out.

STEP 4 Set up an auto responder

You need to set up a proper system to deliver your newsletters to your subscribers. Your auto responder must have the features that will make your daily routine of sending out, maintaining your subscriber list and adding new subscribers as automated as possible.

You can get a good auto responder system from the following:

· Aweber

· Getresponse

STEP 5 Create your website

While this is optional, the most important component of the “Freebie” Internet Business Model is your newsletter. However, creating web pages can also open to other possibilities of making money to you in the process as you can sell advertising spaces in those pages.

When setting up your business following this Internet Business Model, you will want to think and plan through this step carefully as to whether you would want to create web pages or not.

STEP 6 Get subscribers

Here are some ways to get subscribers:

· Forwards or Word of Mouth – if your subscribers like your publication a lot, they’ll likely tell their friends about it. This can be the most powerful viral tool to spread the good name of yourself and your newsletter.

· Buy subscribers – you can buy subscribers from 3rd parties selling subscriber names and e-mail address. Some of them are:

· Writing Articles – when you submit your free articles related to your topic to article directories such as ezinearticles.com, goarticles.com or articlecity.com, this gives you permission to tell your readers about your newsletter. You can tell briefly about yourself and explain how your readers can subscribe to your newsletter.

· Placing a subscription form on your web site – this enables you to convert visitors and passer-bys to become your subscribers. From the view of conversion rate, this method is better compared to requesting your visitors to send a blank e-mail to your auto responder address.You need to be able to make everything as convenient as possible for your prospects because they can very well be your customers.

· Submit your newsletter to newsletter directories – Ezine directories are great places to promote your ezine and get targeted subscribers. Be sure to write a short compelling description of your ezine before submitting them to the ezine directories. The following is a list of directories where you can submit your ezine. You can search for more ezine directories in search engines.

While this is only the tip of the iceberg, there are still many more ways to gain subscribers.

STEP 7 Start making money!

This is how you make your money (probably the most interesting step of all steps!).

You source for advertisers who are interested in advertising in your daily newsletter. Like any daily newspaper, the more subscribers to your newsletter, the higher the advertisement rate you can charge simply because a lot of people are going to see the advertisements.

You can begin sourcing for advertisers the moment you have 20,000 subscribers or more. Assuming you have 20,000 subscribers, you can charge your advertisement rate $20.00 a day. And since you have different areas of advertising space in your newsletter, your advertising rate can also be variable.

Your advertisers make their own advertisements. Therefore, there is no need for you to do that work for them. You simply copy and paste the ads into the allocated spaces in your newsletter and send them out.

IMPORTANT!

When you have no one buying advertising space in your newsletter or have yet to reach 20,000 subscribers before sourcing for advertisers, you can:

· Secure the spots with advertisements of products you’re selling (if any) until you get an advertiser, or

· Create an advertisement stating that it’s vacant for other advertisers. This way, you can attract the attention of potential advertisers and hopefully they will contact you to place their advertisement in your newsletter for a fee