This is Part #3 of a 10 part mini-course:

I have already explained to you what a domain name is. You also know that your website address can ALSO be your Internet Business name.

You will want to take out another new piece of paper again to write down ALL the keywords related to your Internet Business. You see, you want your domain name to:

• be short and easy to remember (and catchy, too!),

• be relevant to the product or service you’re selling,

• include keywords of your product or service to improve search engine rankings.

For example, if you want to sell a product teaching people how to break-dance, then you will want to start writing down all the keywords related to break-dance.

For starters, write 100 keywords. What next, you ask? Write some more! Write 200 or 300 if you have to. The more keywords, the better. That is because this is a one-off activity. And remember that you will be using this domain name for a very long time, if not forever. Now, don’t even get lazy.

Okay, I’ll offer you some food for thought.

Are you parent to any child? If you are not, then imagine you are one right now. You and your spouse have a child for the first time. You and your spouse would want to give the best name to your child, right? Of course you both would! You and your spouse would brainstorm on giving your child the best name. “How about John?” “Aw, John is too common a name!” “Then how about …?” “I think the name…” and finally, your child has a name to be addressed by.

When brainstorming on your child’s name, you and your spouse consciously or unconsciously know that giving your child the best and meaningful name is VERY important because your child will be living with that name from cradle to the grave.

So, on the same token, why would you not think the same when brainstorming on a good domain name? This is your Internet Business. You need to nurture and grow it during its infancy stages before it rewards you. Are you not going to give it your best attention, too?

I hope that woke you up. Now, back to the keyword activity…

With the help of the list of keywords you have written down, you will find it easy to get a domain name that fulfills the 3 guidelines stated above.

In the same example, you would probably come up with a domain name like www.howtobreakdance101.com.

Next, check whether the domain name has been registered or not. If the domain name has been registered by someone else, you will have to use another domain name. So, maybe you’ll think of using www.lordofthefloor.com for a domain name.

When brainstorming on a good domain name, be sure to come up with at least a few names in case the domain name you wish to use is already taken. Remember me telling you that there can never be two houses bearing the same address?

Another thing you have to consider is the various kinds of domain names on the Internet. So you will have to choose carefully.

Below are some of the common ones:

• .com - stands for commercial / community. The most overused domain entity on the Internet. Recommended for your Internet Business.

• .net - stands for network.

• .org - stands for organization. A lot of online communities use this domain entity.

• .gov - stands for government. All government web sites use this domain entity.

• .biz - stands for business. Recommended for your Internet Business.

The next thing to do is find a web host. Any business needs a place to call home. If you run a conventional business, you have to rent space in an office or shopping complex. In the case of setting up an Internet Business, you need to set up a virtual space. You do so by creating a website and finding a host for your site. A web host company that makes your site available 24/7 (24 hours a day, 7 days a week) by maintaining it on a Web server. I have covered this topic with you briefly in the second chapter.

When sourcing for a good web host, you want to make sure that your host has a fast connection to the Internet and can handle large numbers of simultaneous visits (also known as hits) that your website is sure to get eventually. You also want to make sure that your web host offers a variety of related services, including some or all of the following:

• E-mail addresses. You’re like to be able to get several e-mail addresses for your own. Many web hosts also give you special e-mail addresses called autoresponders (discussed earlier in Chapter 2).

• Domain name. You and I have just covered this subject above.

• Web page software. Some web hosting services include web page authoring / editing software.

• Multimedia / CGI scripts. Some web hosting services have the ability to serve complex and memory-intensive content such as RealAudio sound files or RealVideo video clips. They also let you process web page forms that you include on your site by executing computer programs called CGI scripts.

• Shopping Cart software. Most organizations prove you with Web page forms that you can fill out to create sale items and offer them in an online shopping cart.

• Site statistics. Site statistics give you an idea of how many visitors you have received.

• Shopping and electronic commerce features and more.

We highly recommend www.UnleashMyWebsite.com for your domain name and hosting.

This is Part #2 of a 10 part mini-course:

I would like to take this chance to get a HUGE MYTH out of the way. If you think you NEED to have a product to sell to make money – then you’re dead wrong, really.

You’ll be glad that you’re wrong after I tell you this. You still CAN make money without having to create your own product. And there are several instances you DON’T NEED to HAVE a product to sell at all in order to make money!

How?

Quite simply, you can either be a referral to earn a commission or sell advertising spaces on your website or newsletter. That, my friend, is just a speck of a dust. There are still many other ways you can make money on the Internet WITHOUT having to have your own product to sell.

Furthermore, you can either:

• Buy Resell Rights to someone else’s product and start selling it on the internet. All you would need to do is buy resell rights to an info product, upload it to the internet and drive traffic to it via Google Adwords…and there’s your 1 hour online business. You could also…
• Sign up as an affiliate and promote someone else’s product (this is even easier than the first business). All you’d need to do is sign up to an affiliate program and drive traffic to your affiliate link…Again, you can use Google Adwords to drive traffic to the link.

This is good news to those who are already sweating over the thought that of needing to create or have their own product to sell to make money! However, the 10 Step approach to setting up your own Internet Business presented in this chapter gears more towards “selling products or services” Internet Business Models.

Picking an online business model

Already decided what you have in store for your customers? Good!

The next thing to do on the list is to choose the right Internet Business Model. Now this is crucial to your Internet Business success. The Internet Business Model has to be right for the type of product or service you’re offering to your customers. When choosing the right Internet Business Model, you will want to take the following factors into consideration:

• Profit Margin – the higher the profit margin, the better.
• Delivery – can be easily delivered to your customers via a system.
• Shipping Cost – as low as possible or even none.
• Marketing – different Internet Business Models have different marketing strategies. Choose the model that has the best marketing strategy for your product or services.

To date, there are 19 low-cost, high-profit Internet Business Models on the Internet to choose from.

Identify your target market

The inside secret is to search in search engines (such as Google and Overture) with keywords related to your product or service to find out if many websites, newsletters and community groups focus on this interest.